About us

Welcome to SOUL – the home of exquisite dance shoes that not only wrap around your feet but also make your soul dance!

Our story began with a deep passion for dance and the pursuit of perfection. SOUL was founded by a former professional dancer who achieved success both nationally and internationally. After many years on the dance floor, including a silver medal in the renowned Blackpool Team Match, she took a break. Yet, her passion remained, leading her back to dance years later in search of the perfect pair of dance shoes.

This search revealed a gap in the market: shoes that combine both comfort and aesthetics were hard to find. The experiences of her fellow dancers, who shared frustrations about limited selection, long delivery times, and difficult or impossible returns when ordering from abroad, further strengthened her vision. This is how SOUL was born – a brand to fill that gap.

Today, we are proud to have established ourselves in the market. Our shoes are loved by both professionals and amateurs and are synonymous with the highest quality and unbeatable value for money. We combine premium materials and have a comprehensive focus on Ballroom, Latin, and Social Dance, making SOUL one of the few brands that truly covers all these areas. SOUL is now an essential destination for all dance enthusiasts who value both quality and style.